By Gabrio Linari, Last Updated on 14 August 2023
The journey through the vast digital world can often feel like navigating a labyrinth. Fear not; as your trusted SEO Expert, I’m here to be your compass. Let’s journey together, step by step, to craft a digital strategy that champions your business goals.
1. Align with the Client’s Vision and Strategy
In my experience, this is where the magic starts. Sometimes, clients come with an idea but lack clarity on their specific goals or, at times, even have misaligned objectives for their digital marketing strategy or digital transformation strategy. As your SEO consultant, my first step is always to get on the same page as you, understanding your vision and refining your goals.
2. The Essential Audit
Once we’re aligned, it’s audit time. This deep dive into your current digital landscape reveals strengths, weaknesses, and opportunities. An audit isn’t just about seeing where you are—it’s about charting where we can go.
3. Understand Your Audience
After establishing our foundation, we shift our focus to your audience. Who are they? What makes them click—literally and figuratively? This understanding is crucial to ensure our strategies resonate deeply and effectively.
4. Holistic SEO: The E-E-A-T Paradigm & User Experience
While keywords lay the groundwork for SEO, there’s a broader dimension to explore. The E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) framework provides a comprehensive perspective, especially with the 2022 addition of “Experience” for a digital content strategy.
- Expertise: Content should be produced or overseen by individuals with tangible expertise. This could manifest through credentials, accolades, or professional standing.
- Experience: As of December 2022, Google underscored the importance of firsthand experience, particularly for content that requires authenticity and trust. From product reviews to guides, showcasing personal interactions or demonstrations solidifies your content’s credibility. For instance, a review is strengthened when bolstered by tangible evidence – be it visuals, audio, or firsthand accounts – of your interaction with the reviewed product.
- Authoritativeness: Fortify your content with legitimate sources. When stating facts, link back to original studies or recognized sites. Engage with domain experts for guest contributions or endorsements.
- Trustworthiness: Prioritize website security, maintain content freshness, and offer transparent details about your brand. Clear policies, terms, and accessible contact avenues further boost audience trust.
It’s pivotal to recognize that while E-E-A-T applies to all topics, its weightage is especially pronounced for YMYL (Your Money or Your Life) subjects. Yet, expertise doesn’t always equate to formal qualifications; firsthand experiences can be equally compelling, emphasizing the importance of the new “E”.
In essence, today’s SEO isn’t just about visibility but about fostering genuine, credible, and enriching connections with your audience.
Here’s a few great links on EEAT:
- E-E-A-T Is the New E-A-T by Ahrefs Blog
- What is Google E-E-A-T by Search Engine Journal
- Amazing EEAT & Helpfulness Content Checklist by Aleyda Solis
5. Stay Nimble and Adapt to existing strategies
The digital landscape is ever-evolving. We’ll regularly review our strategy, adapting to algorithm updates, changing user behaviors, and emerging trends. Flexibility isn’t just an advantage—it’s a necessity.
6. Synchronize Tactics with Business Goals
Every tactic, from link-building to content creation, must align with your overarching business goals. It’s not just about topping search results—it’s about driving growth and achieving tangible results.
Conclusion:
Crafting a powerful digital strategy requires a blend of expertise, understanding, and adaptability. And with the right guide by your side—like me—you can traverse the digital terrain with confidence. Let’s partner up and pave your path to digital success.