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March 2026 Updates
Business Conversations and Founders Conversations on ROCK SEO YouTube
We have launched a new YouTube series focused on founder conversations and real business discussions. These are honest, practical chats with founders, operators, and leaders talking about growth, decision making, mistakes, wins, and what actually moves a business forward today.
🎤 What these conversations are really about:
✅ Stories behind real businesses and the people building them
✅ The moments that shaped founders, leaders, and operators
✅ Why conversations matter when decisions get heavy and unclear
✅ What changes when responsibility replaces theory
✅ Honest reflections on trust, values, pressure, and trade offs
✅ What people wish they had known earlier and what they are building next
Episode 1: Business Conversation with Cybersecurity Consultant Vojtěch Šnajdr on the NIS2 Directive
Special Episode: Client 👻 Ghosting, Why Silence Is Killing Cashflow, Roundtable with Jess Shanahan and Ashley Fry
Episode 2: Founder Conversation with Dr. Thiru from Specialist Skin Centre
Episode 3: Founder Conversation with Andrew Milbourn from Kiss The Fish
Episode 4: Business Conversation with Branko Kral on growth systems, agencies, Ai and leadership
Episode 5: Founder Conversation with Federica Grazi on retiring abroad and the American reality gap
Episode 6: Founder Conversation with Jay Thandi on AI in Recruitment: What Helps and What Hurts
Episode 7: Founder Conversation with Andrea Volpini: Humans are unique and they cannot be replicated with Ai
Episode 8: Founder Conversation with Gill Nowell on women in EV, electric driving trade offs and long journeys
Episode 9: Founder Conversation with Jennifer Nowicki on Matcha 🍵 vs. Coffee ☕ and tea quality
April 2025 SEO Tips
Conversational Search and the Evolution of SEO on Vixen Digital YouTube
This was a really nice chat with some good ☕ with Emina Demiri-Watson and Sean Carroll from Vixen Digital. We dove into conversational search, AI overviews, voice, chat, and what brands actually need to do in 2025 to stay ahead. No fluff. Just raw insights, some laughs, and a few ceramic casualties. Please pour one out for the “H1” mug which is no longer with us 😅.
💡 What we covered:
✅ Real talk: Google’s not the only search engine anymore
✅ Why your content might be invisible in ChatGPT, Gemini, and SearchGPT
✅ How to hijack Gen Z search habits to actually get seen
✅ The AI content loop that’s quietly tanking your rankings
✅ “Don’t sprinkle SEO on it”, what SEOs need to stop doing, pretending still works
February 2025 SEO Tips
Conversational Search chat with Fabio Antichi (in Italiano)
I just had the opportunity of having a quick but very good brainstorm with Fabio Antichi from https://www.fabioantichi.it on Conversational Search, Rocky wasn’t around this time, probably out on some walks 🐾 but nevertheless it was a great chat and we shared some insightful tips. Follow Fabio on YT @ Fabio Antichi News Webmarketing.
💡 Practical tips (In Italiano):
✅ What is conversational search
✅ Gen Z (tomorrow’s clients) are searching in a personalized way
✅ Italian brands shouldn’t wait too long
✅ How to get started
✅ Practical tips for brands
December 2024 SEO Tips
Conversational Search And The Next Step In SEO Evolution
In this great Linkedin Live with Jay Thandi, we explored how consumer behaviour is beginning to change, and how artificial intelligence is changing the search landscape and revolutionizing user interactions with search engines. Check it out here.
💡 What you’ll learn:
✅ Why relying solely on Google is a risky move for brands in 2025
✅ How conversational Ai is reshaping search and user experiences
✅ Real world applications from my bespoke ROCKY IV strategy
✅ Actionable insights to future proof your SEO
✅ Real world examples of Ai in SEO
We also had 2 great Q&As from the audience on the impact of Conversational Search.
AI vs Google: Will AI Be Google’s Downfall?
I recently had a lively and thought provoking conversation with Erfan Azimi about “AI vs Google”, a hot topic that hits home for many SEOs, often sparking one sided debates. But guess what? This discussion is a great “conversation” starter 🧠. Curious to hear our take? Watch the video and join the discussion.
Are SEOs in Denial? What Is The Future Of Search?
I had the pleasure of sitting down for a conversation with my good friend and AI early adopter from down under, Jim Stewart, it was an insightful and engaging session for his YouTube channel.
From predictions for 2025 to the impact of Ai driven changes on SEO (and how some SEOs are still in denial resisting the inevitable shifts), we explored what (we think) the future holds for businesses and marketers.
We also discussed where Google is headed (hint: not a happy place), how conversational search is redefining user experience, new changes for ecom and strategies to stay ahead. If you’re curious about the intersection of AI, search, and business strategy, this episode is a must watch! Check out the full video below and let me know your thoughts on linkedin, I’d love to hear how you’re preparing for 2025!
March 2023 SEO Tips
Website: Seo For Hire
Interviewed by: Josh Peacock, Daris Benallal, and Shreya La Cock
Topics covered: stakeholder management, training junior SEOs, growing as an SEO professional, SEO insights for beginners