SaaS Content Strategy Recovery Post Google’s HCU Updates

SaaS Leaders & Marketing Directors and Content Teams, are you looking for a SaaS Content Strategy Recovery?

Do you run one of these SaaS businesses?

  • SaaS CRM Software
  • SaaS Marketing Automation Software
  • SaaS Email Marketing Platform
  • SaaS Sales Automation
  • SaaS Analytics and Data Visualization
  • SaaS Social Media Management
  • SaaS Content Management Systems (CMS)
  • SaaS SEO and SEM Tools
  • SaaS Customer Feedback and Survey Tools
  • SaaS E-commerce and Shopping Cart Software


Does the graph below look familiar?

After you’ve experienced a Google’s Helpful Content Updates (HCU) and others, this is how it goes on Monday morning: “Our traffic has taken a hit, why?” “What can we do?” “What should be doing next out of the 358252 things possible?” “Which HCU impacted us the most?” “What should we do with existing content?”

If these questions sound familiar, you’re not alone! Furthermore, I’ve been diving deep into these updates, understanding their nuances, and most importantly, crafting SaaS content strategy recovery solutions that not just recover lost ground, but propel SaaS businesses forward for a good while.

Would you rather see something that looks like this? Actual SaaS client:


Bespoke Analysis & Content Strategy Recovery


These are the most frequently requested services by SaaS companies:

🔍 Algorithm Impact Analysis: Understanding the ‘why’ and ‘how’ you’ve been impacted. This is crucial.

📊 Content Auditing your Existing SaaS Content: What’s not working and enhance what is, aligning your content more closely with HCU requirements and user intent.

📝 Content Strategy for New Content: Create a SaaS product centric and educational content strategy that resonate with your target audience, driving both engagement and conversions.

🎯 Planning and Support for Content Teams: A strategy is only as good as its execution. I work closely with your content team, guiding them in implementing these strategies effectively, ensuring every piece of content is doing what it should.


I’m here to help you go through these changes with a clear SEO analysis and a focused SaaS Content Strategy. Additionally, whether it’s fine tuning your current content, building out a new strategy, or just making sense of the SEO landscape post HCU, I’ve got your back.

Key Activities

a) Algorithm Impact Analysis
b) Content Auditing for Existing Content
c) Content Strategy for New Content
d) Planning and Support for Content Teams

Crucially, your Content Team needs to be fully on board with my analysis and recommendations, otherwise you’re wasting your money.

🤝 Let’s connect and turn those SEO challenges into your next success story. Drop me a note with your needs, then book a call.