Technical SEO FAQs
About growth marketing, SEO, managing people, processes and AI
Technical SEO
What is the impact of site speed on SEO rankings?
Site speed is a critical ranking factor. Faster sites provide better user experience and are favored by search engines. But UX and Chrome clickstream data are more important these days. Google didn't tell us that.
How to optimize images for better SEO?
Use descriptive filenames, compress images for faster load times, and include alt text to help search engines understand the image content.
Why is HTTPS important for SEO?
This is 2022 news. HTTPS provides a secure connection, increasing user trust and is a confirmed ranking factor by Google.
What is a robots.txt file?
A robots.txt file instructs search engines on which pages to crawl and which to avoid, helping manage crawl budget.
How to handle duplicate content issues?
Use canonical tags to indicate the preferred version of a page and avoid publishing identical content across multiple URLs.
What are breadcrumbs?
Breadcrumbs are navigational aids that help users and search engines understand the structure of a website.
How to improve mobile friendliness for SEO?
Ensure responsive design, fast load times, and easy navigation on mobile devices to improve SEO and user experience.
What is schema markup?
Schema markup is a type of microdata that helps search engines better understand the content of your website. This FAQ is marked with the structured data FAQ type.
Why is internal linking important?
Internal links are your best friend. They improve crawlability, distribute link equity, and help users navigate your site. How did you end up here?
What are the benefits of an XML sitemap?
An XML sitemap helps search engines discover and index all the important pages on your website.
What is the role of meta tags in SEO?
Meta tags provide information about a webpage's content to search engines and users, influencing click through rates and rankings. You can go wild a bit with lengths. Thanks Google Leak (again).
What is the 2024 Google Leak?
Rand and Mike have written about this at lengths. In short it revealed several "secrets" of how Google looks at various factors. Mentions, click-stream data, content, and much more. It was pretty cool and SEOs were pretty angry. It all started with something Erfan Azimi discovered. I offered my 2 cents on 2 seo podcasts as well.
How to fix crawl errors?
Use Google Search Console to identify and fix crawl errors by updating links, redirecting URLs, or adjusting the robots.txt file. Screaming Frog is your best friend.
What is the importance of URL structure?
A clean and descriptive URL structure helps search engines and users understand the content of a page.
How to implement lazy loading?
Lazy loading defers the loading of non essential resources until they are needed, improving page load speed and user experience. There are several plugins that can do that for you such as Smush.
Why is it important to monitor server performance?
Monitoring server performance ensures your site remains reliable and fast before users take it on social media.
What is a 301 redirect?
it's the staple. A 301 redirect permanently moves one URL to another, passing the original URL's link juice to the new one. SEO-Juicy.
How does structured data enhance SEO?
Structured data helps search engines understand your content better, potentially leading to enhanced search results like rich snippets.
Why use canonical tags?
Originally created in Panda 🐼 days. Canonical tags prevent duplicate content issues by specifying the preferred version of a page when multiple versions exist.
What is the impact of JavaScript on SEO?
JavaScript used to affect SEO by impacting how search engines crawl and index content. Proper implementation ensures important content is accessible. Search Engines are quite smart these days though so it's not a big issue anymore.