Rocky: West Highland White Terrier "Westie"

Rocky is my West Highland White Terrier and the real spark behind the name ROCK SEO. He’s bold, stubborn in the best way, and full of energy no matter what challenge is ahead. That spirit of persistence and optimism is what I’ve carried into my work every day. Whether it’s tackling a tough SEO problem or building something new, Rocky’s fearless attitude reminds me to keep pushing forward and enjoy the process. Here he was getting ready for coming with me at the iProspect NL office when he was still a pup.

He’s also my best creative partner. Whenever I hit a wall or run out of ideas, I take him for a walk. Within minutes, everything shifts. Fresh air, movement, and his unstoppable enthusiasm clear my head and often spark new ideas for client strategies, content, or even brand positioning.

Rocky reminds me daily about patience, consistency, and staying true to what matters. And about being loyal, a new client isn’t just a new line item.