What Is Conversational Search In 2025

By Gabrio Linari, Last Updated on 13 January 2025

What Is Conversational Search In 2025

What Is Conversational Search In 2025?

The other day, someone asked me: “What is conversational search?”

For many, this is still complex to understand how it applies daily. The idea that search is evolving to align with how we naturally communicate—asking questions, chatting, engaging—feels almost impossible. But it shouldn’t be.

Let’s be real: search engines have failed us for years. They’ve forced SEOs to think like machines—figuring out algorithms, reverse-engineering Google and hoping pencils will stick to the wall. Sounds familiar?

When we went from Yahoo, Excite, and Altavista to Google, people embraced CHANGE because Google was better. But here’s the kicker: search has failed to evolve with us. It’s outdated, and the cracks are showing.

Search isn’t about keywords anymore. Things have CHANGED again. It’s about how we, as humans, actually communicate. We talk. We ask questions. We engage. Yet for decades, search engines have struggled to truly understand us.

So, what does this shift to conversational search mean for you? It’s a disruption. This isn’t just about tech; it’s about rethinking how businesses engage with people.

But let me ask you: Is search really working for you right now? Take Google, for example—it’s no secret that AI overviews, leaks, and competition are raising big questions about its future.

Users want the best tools and clear results. They don’t care about the method—they just want what works. AI is confusing and too much right now, right? What if it was much simpler to apply to your business with a purpose?

Conversational search is about finally connecting with people naturally. For businesses, this isn’t optional anymore—it’s essential. If you’re not speaking your audience’s language, someone else will—and you’ll miss out. Not in six months. Now.

This is exactly what I do now: help businesses leverage AI solutions and conversational tools with bespoke strategies to create connections with their customers. Conversational search for local and travel businesses is a massive opportunity.

If you want to learn more about conversational search, check out my podcasts or YouTube features, where I discuss it with fascinating hosts and guests. This Linkedin Live about Conversational Search and next step in SEO Evolution with Jay Thandi was also very good.

And if you’re ready to explore how The ROCKY IV Strategy can transform your business, let’s talk. We also have a lively Linkedin Post on conversational search.

About The Author

I have over 15 years of professional experience spanning SEO, strategic digital transformations, and business growth initiatives. My expertise lies in aligning SEO efforts with business goals to drive meaningful results. I regularly post on LinkedIn about Growth Marketing, remote work, and inspirational topics—check out my latest articles on Gabrio’s Thoughts, which is updated twice a week. You can discover more about me here.